Paper Flower Production for Jules Mumm Fashion Edition by Kaviar Gauche
Client: Jules Mumm & Kaviar Gauche
Media: Bottle Labels, POS, Advertising
Agency : DDB, Berlin
Label Design: DDB, Berlin
Paper Flower and Label Design: Kaviar Gauche
Photography: Ragnar Schmuck
For this great project I was asked to produce four labels filled with paper flowers for a special design edition of sparkling wine bottles. The beautiful bottle and paper flower designs were created by the German fashion design brand Kaviar Gauche and DDB Berlin for a cooperation between Kaviar Gauche and German sparkling wine brand Jules Mumm. The new looks by designers Alexandra Fischer-Roehler and Johanna Kühl for the Jules Mumm bottles are, as is so often the case with their designs, based on motifs from the world of flowers. The four floral designs are based on the complex laser-cutting technique that Kaviar Gauche's collections are artfully crafted with.
The paper flowers were used for the bottle design as well as for POS and advertising.
I produced additional paper flowers for the Kaviar Gauche shop decoration in Munich (in cooperation with BOLD Berlin) and for the Jules Mumm Fashion Week pop up bar in Berlin
(in cooperation with KALUZA + SCHMID Berlin).
Paper flowers for the Kaviar Gauche Store in Munich, Germany.
Paper flowers for the Jules Mumm fashion week pop up bar in Berlin.