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Embrace Complexity

Client: Sysmex, Germany
Agency:
Hopp und Frenz Content House, Germany
Media: Editorial

Sysmex is an international producer and provider of innovative laboratory technology. I created an illustration for their corporate magazine "Xtra", dealing with the topic of complexity in science communication: Although science is indispensible for the solution of many social problems, it is not always finding a receptive audience. Why is that?